At the time to create a business profile on social media networks, having the knowledge of how much your post interest to your followers, understand who they are and what they are looking for, how you can leverage your pages, which is the balance between gender, ages, nationalities is crucial so that to make adjustments accordingly. For doing so having a Hootsuit account or similar tools is crucial so that to monitoring how your page is performing,

I have personal accounts in many social networks such as Instagram, Facebook since 2008, Linkedin, Twitter, Pinterest. The ones where I am most active at are Instagram and Linkedin. The former because it provides a lot of information that I am interested in like fashion, places to go, both locally and abroad, deco and events. The latter because is much more related to my job. On Instagram I have 286 followers mostly people from Argentina who knows me from school, university, courses that I have attended, jobs, etc.  I have also some followers that do not know me. I have to admit that I am not really active on my social networks. I only do post whenever I find something special, trendy, original, at least for me. I would say that posts related to travel are the most successful ones.  The second most social media network that I use is Linkedin, I am connected with more than 2000 professionals not only from Argentina but also from other countries such as USA, Denmark, Switzerland, Singapore, Tokyo mostly working at the pharmaceutical industry which is the one that I work for since 2002. Linkedin provides some information regarding how your profile is performing. In my case it can be observed that 72 persons have seen my background in the last 90 days. It seems that the others networks only provides this kind of information only if you have a fan page or a business one.

I live in Buenos Aires, one of the most trendy cities in Latin America with a strong fashion industry which has been growing since its starts and today is one of the local fashion markets that has managed to maintain an interesting balance between major brands and independent designers. Many multi-brand stores express this balance, although most of them are exclusive to one of the two categories: independent design or large firms. Within these lasts ones in Buenos Aires is Falabella, one of the most important stores in downtown.
I went there, thinking. that finding something fancy would be my first challenge as I am not used to go to this kind of stores since I do not feel attracted to them because for me is difficult to concentrate having so many different brands in the same store. Surprisingly it was not a challenge at all. I have to say that I found much more nice clothes than I thought. I prioritized the items aligned with my style, and then I have selected the sizes that could fit well on me such as S and Medium, 36, 38 for different brands: Mango-MNG, Basement, CHER, and a capsule collection of Roberto Cavalli made exclusively for Falabella. Overall, I tried on 3 jeans (Basement, size 36 and Roberto Cavalli size 36 and 38), 1 linen trouser (Mango Basics, small) and one viscose pant (Roberto Cavalli, size 38). 3 t-shirts (Mango Basics in small, CHER (small and medium), 1 shirt (Mango Suit, Medium), two tops (Roberto Cavalli, size medium, Roberto Cavalli, size small).

When it comes to compare same items of different brands it can be observed that measures are different. Small for Mango is not the same as CHER or the others. Another conclusion i could get was that there are many differences in how trousers fit on you depending on the style. Is not the same a jean rather than a formal one. Whereas a 38 jean was big, the waist of the other of the same size was really small. When I finally found my favorite item (the jean 36 from Cavalli) I tried two more of the same and I could confirm the measure difference of the waist between them, it was around 1/2 cm difference.

Surprisingly the research ended up with a purchase I did not expect. I got the Cavalli jeans and kind of animal print top which I love but most importantly I got a whole new perspective on this type of stores.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.